Introduction

Although it seems like an easy job (just find buyers), marketing your real estate development can be tricky. Not only do you need to get the word out there so that potential buyers know about your building, but also so that they know what makes it different from other developments on the market.

The first thing to do when you’re ready to start marketing your property development is make sure you have the right tools. The following are seven tools you can use to establish your marketing strategy for your residential or commercial real estate project.

The first thing to do when you're ready to start marketing your property development is make sure you have the right tools. The following are seven tools you can use to establish your marketing strategy for your residential or commercial real estate project.

Architectural Visualization

One of the most important parts of your marketing strategy for your property development project is the imagery.

Architectural visualisation is key to showing potential buyers what they are investing their hard earned money in, and helps them understand the architecture, interior design and lifestyle that your real estate development offers.

Architectural visualisation can include many different types of 3D renderings for use in your marketing materials (website, brochures, print ads, etc.) such as aerial renders, virtual reality experiences, streetscape renders and interior/exterior renders.

Architectural visualisation can include many different types of 3D renderings for use in your marketing materials (website, brochures, print ads, etc.) such as aerial reanders, virtual realilty experiences, streetscape renders and interior/exterior renders.

Print Advertising

Print advertising is a great way to get the word out about your property development.You can reach people who may not be on social media or other online platforms, and it will help you reach more specific demographics than digital ads would allow.

Print ads can also be used to promote your property development, whether it’s through showing off renderings of what the finished product will look like or giving potential buyers an idea of the exact location of their new dream home.

Email Marketing

Email marketing is a great way to get the word out about your property development. It’s an effective, low-cost way to build a database of potential buyers and establish a relationship with them.

The first step in building an email list is finding people who would be interested in buying or renting one of your properties. To do this, you’ll need some data: names, phone numbers and email addresses are best. So how do you get that info?

The best way to do this is to create a landing page website for your project with a’ Register Your Interest’ component where interested parties can submit their details. Once the project is ready to be sold, you can email these potential buyers.

Email marketing is a great way to get the word out about your property development. It's an effective, low-cost way to build a database of potential buyers and establish a relationship with them.

Display Advertising

Display advertising via paid advertising is an effective method of raising awareness for your project at various stages. You can use Facebook ads, Goodle Ads, LinkedIn Ads, YouTube Ads and Twitter Ads to market a property development.

Signage

Once you’ve got your website, social media and other online channels covered, it’s time to focus on getting people out there looking at the physical site itself.

That means putting up signs for passing traffic – preferably somewhere that tells them what they can expect when they visit. Whether this is a basic sign or something more elaborate will depend on the type of development you are marketing, but either way: make sure you get some great artwork done!

This should not be an afterthought; if someone drives past your development every day and sees an ugly sign with typos on it then they aren’t going to think highly of your brand or the quality of what you have to offer. Make sure you invest in your project branding to maximise the effectiveness of your signage.

This should not be an afterthought; if someone drives past your development every day and sees an ugly sign with typos on it then they aren’t going to think highly of your brand or the quality of what you have to offer. Furthermore, if someone sees an attractive advertisement but has no idea where (or even if) it relates back to your business then they might not bother investigating further either because why would they? Make sure you invest in your project branding to maximise the effectiveness of your signage.

Search Engine Optimisation

Search Engine Optimisation (SEO) is a long-term marketing strategy that can help you to get noticed and increase traffic to your website. It’s also a great way to get people to your website, but be warned: SEO takes time and isn’t always immediately successful. When you’re looking at the results of an SEO campaign, don’t be disappointed if there isn’t any significant change in search rankings for a few months.

The first step in an SEO campaign is keyword research, which involves researching what people are searching for on Google and other search engines, so that you can develop content around these topics. Once this has been done, it’s time to create content that meets the needs of these potential customers – such as blog posts or articles – before publishing them on your site with relevant keywords included within the text wherever possible.

Brochures and Collateral

One of the most effective way to market a property development is by distributing brochures and collateral. Brochures are an excellent method of getting your message across in an appealing, easily digestible format, and are great for providing to your selling agents and leaving in your display suites.

The most effective way to market a property development is by distributing brochures and collateral. Brochures are an excellent method of getting your message across in an appealing, easily digestible format that are great for providing to your selling agents and leaving in your display suites.

Conclusion

Promoting a property development is not as difficult as you may think. With the right tools and strategies in place, anyone can market their property development effectively.

PropertyRender.com has provided architectural visualisations, VR solutions, and project marketing tools to property developers in 12 countries, contributing to more than $1bn+ in residential and commercial projects. We focus on quality, accuracy, and consistency to maximise the key phases of the project lifecycle.

Submit a fee proposal request today and bring your big ideas to life!

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