The property development industry is an incredibly competitive market, and if you want to win over potential buyers, then it’s essential that include a project website as part of your project marketing toolset. A project website should showcase the benefits of living in your new build and inspire people to get in touch with you/your sales team.

The role of a project website

A great website should provide enough information about your project and the lifestyle that it offers for potential buyers to submit and enquiry – generating a new lead for your sales team. The information available should include (at the very least) floor plans, professional copywriting, architectural visualisations, location map and contact form.

Depending on your project marketing budget you may also have an animation/video, interactive VR experiences and downloadable content (i.e., project booklet) available to view on the website. Your website should immersive, interactive, and engaging. It should also be SEO friendly, quick to load and adaptable to mobile devices.

Property development project websites are also a great marketing tool for your business. They allow you to showcase your property in an easy-to-understand way, and they let potential buyers know all the details of what they can expect when they purchase or lease from you.

A website will also keep them updated on progress and new developments in the future. You can also include your social media links for buyers to stay connected for future releases.

Today it is more important than ever to be visible online and make use of cutting-edge digital marketing tools and techniques.

Today it is more important than ever to be visible online and make use of cutting-edge digital marketing tools and techniques. It’s also important that you have a central hub for all your property development projects, so also having a dedicated corporate website will help you achieve this.

If you’re looking for an easy way to get started with a new real estate development website, then PropertyRender.com can help!

We provide SEO-friendly and responsive website design and development services for the pre-release and post-launch phases of your property development projects. Our property development websites include;

  • Your project branding, renders, imagery, and other content into your project website.
  • Custom domain and 12 months web hosting.
  • SEO friendly content and design.
  • Responsive designs suitable for viewing on all computers, tablets, and mobile devices.

Get in touch with us today if you’d like more information about building a professional website for your property development project.

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