Real estate developers are the backbone of any community. Their projects can revitalize a neighborhood, help drive economic growth and provide homes for people who want to live in the area. But while real estate developers are busy delivering project, they don’t always have time to think ‘outside the box’ when it comes to project marketing strategies. Here are some unique marketing strategies to add to your project marketing campaigns that will help you attract buyers and sellers:
Attend local events
Attending local events is a great way to meet people in your community. You can get to know your target audience better, as well as your competition. Networking with other attendees will help you share knowledge and information about the industry.
Use social media
Social media is a great way to reach out to potential buyers and get feedback on your projects. It’s also a great way to build your brand, especially if you’re in the real estate business on a local level. Social media lets you engage with the community in real time, which can be very beneficial for your business and can help you win over new clients. It is also a great way to build your brand, so you have more ‘brand power’ when it comes to launching your future property development projects.
Go digital to go local
Go digital to go local. Using digital marketing strategies is more effective than any other kind of marketing. It’s cost-effective, easy to track and scale and can be automated, making it an ideal strategy for real estate developers who want to grow their business without breaking the bank.
Use social media sites like Facebook, Instagram, LinkedIn and Snapchat to connect with potential clients in your local area by offering exclusive deals on properties or hosting events at new developments.
These social media platforms are also great places to post the 3D visualizations, architectural animation, and links to your project website AR/VR Tours so that buyers of your off the plan projects can see what the interior and exterior spaces will look like after construction.
Blog your way to success
Blogging is one of the most effective ways to build your brand and generate interest in your project over the medium to long term, so it is best to get started early. Blogging can be used to:
- Boost your project/company website’s search engine ranking
- Generate content for social media campaigns
- Drive traffic to your website
- Generate genuine leads, which can be converted into sales
It’s also a great way to establish trust with potential customers by demonstrating that you know what you’re talking about.
Go green to go viral
The best marketing strategy for real estate developers is to go green and promote it. There are many ways to do this, but here are a few tips:
- Use recycled materials.
- Use sustainable materials.
- Use renewable energy.
- Use green building practices such as recycling, water conservation, and energy efficiency (LED lighting).
- Use environmentally friendly products like bamboo flooring or kitchen appliances made from recycled materials that use less power than others on the market (such as induction cooktops).
Sustainable development is important to the community and local government, so it is easier to get the support of locals and the attention of the media.
Cater to local tastes
Cater to local tastes:
One of the best ways to market your real estate project is to focus on what people in that area want. For example, if you’re building a new sports bar in Charlotte, North Carolina, it would be a good idea to hire some local musicians and bands as entertainment. If you are building a retirement community in Orlando, Florida, you might want to put together a list of activities and events that would appeal specifically to retirees.
Research local events:
There are often many festivals and other community-oriented events taking place in your city or town every year—and these can be fantastic ways for real estate developers who are looking for ways to market their projects. You can research these events online at Eventbrite (or another similar site) or by speaking with an employee from the tourism department at your city hall.
The best marketing strategies for real estate developers are tailored marketing strategies.
The best marketing strategies are tailored to the audience. It’s tempting to think that a one-size-fits-all approach will work but focusing on the needs of your specific audience is the only way you’ll be able to market yourself successfully. Your audience might be different depending on where you are in your business’s life cycle and what type of real estate developer you are (e.g., an emerging developer versus a seasoned veteran). The best marketing strategies are also tailored to the market—the industry trends, economic climate, and competition. Finally, they have been refined over time by looking at results from past campaigns and adjusting accordingly.
The key takeaway here is that the best marketing strategies for real estate developers are tailored marketing strategies. You have to be willing to put in time and resources into your local market, so that you can make it work for you. Make sure you don’t overlook any of these strategies, as each one has the potential to help boost your business by leaps and bounds.
For more assistance on putting together a successful property marketing campaign for your residential or commercial development project, reach out to the PropertyRender.com team or submit a free quote request here.