Project marketing is a valuable tool for developers and investors, especially in today’s competitive marketplace. It can help you to build your brand and increase sales by targeting potential customers at every stage of the project lifecycle. By predicting trends in this field, you can prepare yourself for what’s coming next.
The changing landscape of project marketing
The architecture and design of a building is fundamental to its success, but it’s not the only factor. Project marketing can help you take control of your business and ensure that you deliver a high-quality product that meets the needs of your clients.
Here are some key trends for 2023 in project marketing:
- Branding is more important than ever. The best way to ensure that people buy from you is by establishing yourself as an expert in your field, highlighting your experience and knowledge through branding. Branding applies to each party involved in the project, from the developer to the builder, architect, and engineers.
- Marketing plays an integral role in every stage of development—from design through construction and completion on site; from initial concept through project delivery; from marketing materials for investors or contractors to social media campaigns for end users who may be interested in purchasing products built with similar technology or processes used during construction.
- Social media use in the property industry has grown exponentially over recent years and will continue doing so through 2023. The majority of developers have Instagram accounts, and this will continue into 2023.
Consumer expectations evolve
As consumer expectations evolve, you’ll need to keep up with the times.
Your prospects will be more informed, demanding, and tech savvy than ever before. They’ll expect you to respond quickly and efficiently—and if you don’t meet those expectations, they’ll go somewhere else.
Marketing project brands
To be successful, you must have a strong brand. Your project brand should be recognizable and memorable, reflecting the qualities that make your project stand out from the crowd.
With proper branding, you can convey who you are and what value proposition you offer in one quick glance. The stronger your impression is with potential buyers, the better chance they will want to work with your company on future property development projects.
Branding is important for any business (including property development companies), and it’s just as important when developing new projects or redeveloping existing ones.
Digital demand is growing.
This year we expect that more than 90% of all customer interactions will be digital. While this may seem overwhelming, it’s a great opportunity for you to reach new audiences in new ways. Digital demand gives you a chance to reach existing audiences in new places and ways, too. This trend reinforces the need for high quality 3D renders and other marketing materials such as project websites, and branding that are used in your online marketing campaigns.
Digital demand is changing the way we market properties—and if you don’t keep up with the trends, your competitors will pass you by before you know it.
Relying on influencers
Influencer marketing is a powerful way to reach new audiences and grow your brand. It’s also a great way to build trust with your customers, which makes it an excellent complement to traditional advertising.
We noticed this trend last year when our clients began partnering with local celebrities who would promote their off the plan apartment projects to their large social media followings.
It’s important to identify influencers who are right for you and your project. For example: if you’re selling high-end properties in an exclusive area, you’d want someone who has an established audience of wealthy individuals in that neighborhood. If you’re trying to reach millennials living in college towns across the country, then look for someone with a large following among this demographic group who can promote the property project through TikTok, Snapchat and other platforms that are popular with the younger demographic.
Project marketing is evolving. The industry needs to remain innovative and relevant in a changing landscape that is more demanding than ever. Property developers and real estate marketers will need to keep up with consumer expectations, embrace new technology and influencers who are better positioned than ever before to impact the way residential properties are sold off the plan. For a free quote for 3D renders and marketing materials for your projects in 2023, please click here or contact us.